What to Consider When Hiring an SEO Company

Online marketing is a growing trend when it comes to expanding and growing your business. There are a vast array of methods you can use to help boost your reach to get your services and products in front of people who matter. Among these methods includes search engine optimization and it has been proven to be one of the most effective ways to obtain more leads and conversions on your business’s website.

However, although SEO may come across as an easy marketing method, it isn’t. There are a lot of things you need to learn before you decide to hire the best San Diego SEO Company or Orange County SEO firm.  CEOs simply do not have the time to learn and master the art and science. That is where an SEO company will come in. SEO companies will have the expertise and knowledge available to get you started in the SERPs and require little investment of your time. Here are a few pointers on things to consider when you’re choosing an SEO company.


Search Engine Optimization Reputation

The first thing you need to gain access to is the SEO Company’s reputation. This will tell you whether they’re a company you can trust. There are a lot of ways you can find out the reputation of an SEO company, and the best way is to use the internet. A simple Google search will tell you whether they are a trusted and reputable company as they may have some reviews present on their Google page. If you cannot find any reviews, asking round the local area might be of some help. Find out if any other businesses have been associated with the SEO Company and ask about their experience. If you like what you hear, go ahead and contact the company for a meeting.

SEO Methods

This is an important one and something a lot of businesses will miss out on their SEO checklist. You will want to make sure that the company you associate with has clean SEO methods. If you end up partnering with a bad SEO Company that uses pure spam to rank sites or executes poor black hat methods, your site could get a Google penalty, destroying everything you have built. Give the company a call and ask them about their ranking methods. A good company will be using either outreach, guest posts, content marketing or even PBNs to rank clients.

Targeted Keywords

Keywords are incredibly important in an SEO campaign, and an SEO Company will be able to pick the correct keywords and optimize your site accordingly. If bad keywords are chosen, your SEO campaign will be useless. If you want to find a company that can optimize your website with the right keywords, give them a call and asks about their experience with contractor SEO, as well as their keyword research tools. You will want a company that uses more than just the Google, Keyword Planner. If an SEO Company is investing in tools like KWFinder, then you’re good to go ahead and set up a meeting.


SEO companies have a lot to offer small business owners (as well as larger businesses) and can help get your site on the map. They can deploy a lot of methods to help rank your site, and if you choose a good SEO company, their methods will be powerful and “white hat.” With the above tips, we hope you find the best SEO agency for your business.

Local SEO for the Construction Industry

Local SEO for the Construction Industry

As a construction company, you would aim at reaching a large number of customers or clients who are located in a particular city, region or country using online means. The question is, how will you be able to achieve this? Proper utilization of local SEO techniques can help you to reach local customers who are searching for your goods and services in the search engines. For instance, if your company is located in New York, people using the search engine to search for construction companies in this city should be able to find you. Here are some smart tips for boosting your local SEO performance.

Putting relevant information and keywords on your website

Before you proceed to anything else, first optimize the information on your company’s website using relevant keywords. The search engines will first analyze the keywords before proceeding to anything else. The keywords that you use should be related to the construction industry and the region that you are serving. The best keywords should be incorporated right from your homepage to all other pages that are on the website. If your construction company is serving customers in different locations, don’t hesitate to include all of them.

Use local business listings

Local business listings can act as a major booster to your Local SEO performance. Major search engines such as Google and Bing can use the information from the listing to determine your rank for the search results that are related to the construction industry. Some of the business listings that you should use include Google My Business, Yellow Pages, Yelp and any other local online directories. Ensure that you include accurate information about your business name, website URL, location, contacts and even some images.

Utilize online reviews

Online reviews and ratings have a direct impact on the local SEO. They are similar to the personal recommendation. In fact, research has proven that more than 70% of the local customers will visit your business if they get impressed by the local online reviews. Try to encourage customers to leave their reviews and even rate your construction company. You should also be quick to respond to the reviews that they have given and promise to work on any negative feedback. Search engines can use the review to determine your rank.

Utilize the local media

Getting mentions from the reputable local media websites can improve your ranks on the search results. However, links from fishy websites will have a negative impact on your rank. Try to build good relationships with the best bloggers and media houses in the region. Encourage them to publish positive information regarding your construction company.

If well utilized, these Local SEO techniques can help to boost the performance of your construction company in the regions that you serve. You will have a rank than your competitors, and this will result in more page visits.