SEO and YouTube Marketing For Businesses


Revitalizing your YouTube marketing with SEO research and great insights

Is video advertising worth the money and your time? That is a question every marketer has already asked or is about to ask. Well, you do not need to search farther for your answer.

What new research is saying about YouTube Advertising

·         User interests and device used has more influence on advert views

According to data collected and analyzed by Strike Social, viewers’ interest had massive influence on YouTube ads viewership. For instance, foodies will be more likely to view ads on edibles while thrill seekers will register more views on gaming machines. Strike Social found out that these interests contributed to more than 70% chances of consumers watching the advert.

Of interest is the device consumers use to access YouTube ads. A great majority, more than 65%, will have no reservation to ads as long as they are viewable over mobile. In fact, more than half the YouTube traffic comes from mobile users.

·         Viewers readily accept You Tube adverts more than Ads from Facebook

Some years back, YouTube was the unrivaled king of video content. That was back in 2005. In 2007, YouTube rolled out ads feature. It has now been modified to 6 formats of ads. Viewers are now accustomed to YouTube ads and they accept it for better or for worse.

On the other hand, Facebook joined the mainstream in 2006 but the focus was not on video. Therefore, when video ads were introduced users were not so much welcome to the idea. Despite its multi-pronged video content campaign, Facebook only enjoys 60% video viewership. YouTube is having the final laughter with 55% of its traffic being ready and willing to view its ads.

·         Marketers have established trust in YouTube

There was a big issue with Facebook video metrics. Do you still remember, no? Let me jog your memory. Facebook had overestimated time spent by viewers on videos. It was a gapping overestimation of between 60% to 80%. Advertisers were misleadingly convinced their adverts were being watched and they increased their expenditure or at least maintained their current level of expenditure.

Kelowna SEO Marketing discovered Google has never had such an overinflated scenario. To leave no doubt on that clean record, Google even released a detailed audit on YouTube metrics. It was a proof that the floated viewership numbers were not merely cooked figures. Coincidentally, this audit was released at the very time Facebook announced to do the same to prevent a repeat of the overblown figures.

·         Globally reputed products’ ads receive more viewership

If you ever attended a social media marketing 101 class then you know the first rule: identify your target and focus on them. But what if not targeting any audience at all worked equally better and was more cost-effective?

According to YouTube’s 2017 advertising benchmark report, there is a group of viewers designated as “unknowns”. There is no demographic information about them. While that would sound as bad news, it is ironically good news. According to Strike Social, the unknown group in YouTube accounts for 29.5% viewership rate (better by 6.5% that average viewers’ rate). The pay-per-view for this group is $0.34, which is approximately 23% lower than the average pay-per-view.

·         View Reviews For Businesses

A large part of the market searching for company reviews tend to watch video reviews for restaurants, Auto repair shops, and most businesses large and small creating a value of trust

Bottom line

Seasoned marketers still find YouTube a great tool for their adverts. However, they should not give a total blackout to what is happening on Facebook video ads and its offers. Although YouTube has a big brother in Google, you all know that Facebook is its own a giant that has proven to quickly adapt to changes in social media marketing. In a nutshell, Facebook cannot be wished away.



What to Consider When Hiring an SEO Company

Online marketing is a growing trend when it comes to expanding and growing your business. There are a vast array of methods you can use to help boost your reach to get your services and products in front of people who matter. Among these methods includes search engine optimization and it has been proven to be one of the most effective ways to obtain more leads and conversions on your business’s website.

However, although SEO may come across as an easy marketing method, it isn’t. There are a lot of things you need to learn before you decide to hire the best San Diego SEO Company or Orange County SEO firm.  CEOs simply do not have the time to learn and master the art and science. That is where an SEO company will come in. SEO companies will have the expertise and knowledge available to get you started in the SERPs and require little investment of your time. Here are a few pointers on things to consider when you’re choosing an SEO company.


Search Engine Optimization Reputation

The first thing you need to gain access to is the SEO Company’s reputation. This will tell you whether they’re a company you can trust. There are a lot of ways you can find out the reputation of an SEO company, and the best way is to use the internet. A simple Google search will tell you whether they are a trusted and reputable company as they may have some reviews present on their Google page. If you cannot find any reviews, asking round the local area might be of some help. Find out if any other businesses have been associated with the SEO Company and ask about their experience. If you like what you hear, go ahead and contact the company for a meeting.

SEO Methods

This is an important one and something a lot of businesses will miss out on their SEO checklist. You will want to make sure that the company you associate with has clean SEO methods. If you end up partnering with a bad SEO Company that uses pure spam to rank sites or executes poor black hat methods, your site could get a Google penalty, destroying everything you have built. Give the company a call and ask them about their ranking methods. A good company will be using either outreach, guest posts, content marketing or even PBNs to rank clients.

Targeted Keywords

Keywords are incredibly important in an SEO campaign, and an SEO Company will be able to pick the correct keywords and optimize your site accordingly. If bad keywords are chosen, your SEO campaign will be useless. If you want to find a company that can optimize your website with the right keywords, give them a call and asks about their experience with contractor SEO, as well as their keyword research tools. You will want a company that uses more than just the Google, Keyword Planner. If an SEO Company is investing in tools like KWFinder, then you’re good to go ahead and set up a meeting.


SEO companies have a lot to offer small business owners (as well as larger businesses) and can help get your site on the map. They can deploy a lot of methods to help rank your site, and if you choose a good SEO company, their methods will be powerful and “white hat.” With the above tips, we hope you find the best SEO agency for your business.

How to find an excellent contractor for your remodeling project.

What to look for in a Contractor

Normally, committing the remodeling of your home to someone is a difficult decision. That is why being careful about the contractor you choose for this purpose is very vital. There are no limits to the choices for building contractors so making the right decisions will stop you having another house remodeling horror story. California construction has increased over the past 3 years and it is best to hire someone qualified and experienced.

Here are some top tips to support you make the best decision as fast as possible.

It is advisable to take adequate time for selecting a contractor, as rushing into the task without taking the time to consider your choices could easily mean lamenting your decision later. The following are some tips on how to go about hiring the right contractor for your remodeling project.

The first thing to look for when hiring a contractor is to make sure they have an active contractor’s license bond. The last thing you want to have to worry about is having someone take your money and not complete the project. A contractor bond is important because it holds the contractor liable with the CSLB.

Then start the process by discussing it with your family and friends. See if those contractors have performed similar work before and whether the quality of their work was good enough. To find a contractor, you might as well use the internet by looking for some suggestions or flip through the local Yellow Pages to come up with a list of contractors in your area. But you should not blindly fall for the catchy ads and hyped up claims made from public sources.

Read online reveiws

Online sites like Yelp and Google Reviews are all potential sources. However, since anyone can post reviews anonymously they aren’t always the most reliable source. Competitors may post negative reviews while the business may post positive ones, so take this information with a grain of salt. Some sites, make posting false reviews more difficult by requiring submitters identify themselves and others, like the Better Business Bureau, rate them independently using their rubric. This makes them more reliable in some respects, but they often offer fewer details or require a subscription to see all the information. You may even want to ask the company itself for references, though you can be sure that they’ll only provide positive reviews that leave them in the best light.

Next, you must converse with the potential contractor about your ideas for your home. You should convey and clarify all your needs at this stage to ensure smooth work without any hitches. You should select a contractor having a great level of commitment in his work and who is comfortable enough to communicate with. Go with your instinct if you are not very comfortable with his attitude towards deadlines or towards your imaginative suggestions on the project.

Review the contractor’s past projects, either by actually visiting those homes or by interacting with his previous clients. The renovation projects he has done should reflect his skill and acumen and should live up to your expectations so that you can rely on him and trust him to properly remodel your house.

Another thing that you need to consider is whether the constructor guarantees the estimate they provide for your project. A good constructor should provide you with a complete budget, to include those items any homeowner may forget. When budgeting for a project, many homeowners do not take into consideration the cost of permits or design fees. The best company is going to be one that will include all of these items into their original estimate and within your projected budget.

After you have the right contractor you should negotiate with him about the fee and to do this successfully; you must know the current market rates for similar projects. You can be sure of a successful renovation project once you have engaged the right contractor at the right price.

5 Ways to Effectively Market Your Construction Business Online

5 Ways to Effectively Market Your Construction Business Online

Businesses tend to overlook down on the power of marketing. Marketing can turn an unknown business enterprise into a profitable and a force to recon in it’s niche. There are a lot of medium that can be used to market a company, they include; billboards, radio and TV adverts and even online.

Online Marketing

Currently online marketing is very popular because it has a capacity to reach billions of people worldwide. If done properly it can be very profitable and a cheaper mode of marketing. There are tons of other construction companies that use the Internet as their mode of marketing, for a company to be easily noticed online it needs to be unique from the others.

Getting Started

A construction company requires a website that will contain all the important information about the company. The website will act as an online office for the company. A website is easy to manage because it only requires to be updated whenever it is necessary, response from its potential and current clients can be easily noticed and can be responded too quickly.

Getting Social

Social media is growing every day and it is not only used as a way people connect with each other but also a way businesses are marketing themselves and connecting with its customers who are on the different social media platforms. Social media allows its users to share information easily and free, making social media a very cheap and easy way a construction company can market their products online.  Here is a how to do social media marketing for the construction industry.

Online Communities

A construction company can also join an online community of other construction companies around the world. This will create a feeling of belonging for the company because it will be in a community of other construction companies. This will give the company credibility and position them as an authority in the construction industry, it will also give the company a platform where it can engage with other companies and prove it self before other construction companies.

Start a Blog

Blogging can also be a way a construction company can market it self online. The company can hire a qualified blogger to write about their services and it’s achievements. Blogging has been proven to increase sales and a very efficient way to market a business online, this is because a blog post can be shared and circulated through social media. A blog can also be viewed using any device as long as the device can access the internet.

The construction company can also use online paid banners adds to market it self and its products. These banners are paid for but are very effective when marketing online because it is viewed all around the world on the websites online.

Local SEO for the Construction Industry

Local SEO for the Construction Industry

As a construction company, you would aim at reaching a large number of customers or clients who are located in a particular city, region or country using online means. The question is, how will you be able to achieve this? Proper utilization of local SEO techniques can help you to reach local customers who are searching for your goods and services in the search engines. For instance, if your company is located in New York, people using the search engine to search for construction companies in this city should be able to find you. Here are some smart tips for boosting your local SEO performance.

Putting relevant information and keywords on your website

Before you proceed to anything else, first optimize the information on your company’s website using relevant keywords. The search engines will first analyze the keywords before proceeding to anything else. The keywords that you use should be related to the construction industry and the region that you are serving. The best keywords should be incorporated right from your homepage to all other pages that are on the website. If your construction company is serving customers in different locations, don’t hesitate to include all of them.

Use local business listings

Local business listings can act as a major booster to your Local SEO performance. Major search engines such as Google and Bing can use the information from the listing to determine your rank for the search results that are related to the construction industry. Some of the business listings that you should use include Google My Business, Yellow Pages, Yelp and any other local online directories. Ensure that you include accurate information about your business name, website URL, location, contacts and even some images.

Utilize online reviews

Online reviews and ratings have a direct impact on the local SEO. They are similar to the personal recommendation. In fact, research has proven that more than 70% of the local customers will visit your business if they get impressed by the local online reviews. Try to encourage customers to leave their reviews and even rate your construction company. You should also be quick to respond to the reviews that they have given and promise to work on any negative feedback. Search engines can use the review to determine your rank.

Utilize the local media

Getting mentions from the reputable local media websites can improve your ranks on the search results. However, links from fishy websites will have a negative impact on your rank. Try to build good relationships with the best bloggers and media houses in the region. Encourage them to publish positive information regarding your construction company.

If well utilized, these Local SEO techniques can help to boost the performance of your construction company in the regions that you serve. You will have a rank than your competitors, and this will result in more page visits.