Local SEO for the Construction Industry

Local SEO for the Construction Industry

As a construction company, you would aim at reaching a large number of customers or clients who are located in a particular city, region or country using online means. The question is, how will you be able to achieve this? Proper utilization of local SEO techniques can help you to reach local customers who are searching for your goods and services in the search engines. For instance, if your company is located in New York, people using the search engine to search for construction companies in this city should be able to find you. Here are some smart tips for boosting your local SEO performance.

Putting relevant information and keywords on your website

Before you proceed to anything else, first optimize the information on your company’s website using relevant keywords. The search engines will first analyze the keywords before proceeding to anything else. The keywords that you use should be related to the construction industry and the region that you are serving. The best keywords should be incorporated right from your homepage to all other pages that are on the website. If your construction company is serving customers in different locations, don’t hesitate to include all of them.

Use local business listings

Local business listings can act as a major booster to your Local SEO performance. Major search engines such as Google and Bing can use the information from the listing to determine your rank for the search results that are related to the construction industry. Some of the business listings that you should use include Google My Business, Yellow Pages, Yelp and any other local online directories. Ensure that you include accurate information about your business name, website URL, location, contacts and even some images.

Utilize online reviews

Online reviews and ratings have a direct impact on the local SEO. They are similar to the personal recommendation. In fact, research has proven that more than 70% of the local customers will visit your business if they get impressed by the local online reviews. Try to encourage customers to leave their reviews and even rate your construction company. You should also be quick to respond to the reviews that they have given and promise to work on any negative feedback. Search engines can use the review to determine your rank.

Utilize the local media

Getting mentions from the reputable local media websites can improve your ranks on the search results. However, links from fishy websites will have a negative impact on your rank. Try to build good relationships with the best bloggers and media houses in the region. Encourage them to publish positive information regarding your construction company.

If well utilized, these Local SEO techniques can help to boost the performance of your construction company in the regions that you serve. You will have a rank than your competitors, and this will result in more page visits.